Positioning that can survive a fact-check
Paste a real conversation — call notes, an email thread, a Slack message. We pull out what it actually proves about your positioning, and quote the line it came from.
No account needed to try it. 3 free extractions and 1 pitch when you sign up.
The enthusiastic parts of a call stick. The hedging, the "we'd probably still use spreadsheets" — those quietly disappear.
"That sounds useful" is not evidence. Without separating stated interest from actual past behaviour, you build on noise.
Each retelling adds a claim nobody said. Six weeks later your deck describes a customer who doesn't exist.
Paste or upload call notes, sales emails, Slack DMs, forum threads, reviews or survey answers.
Each claim is filed under one positioning component and carries the verbatim line it came from. Anything we can't quote is dropped.
Describe who you're about to talk to and get a pitch where every point cites a real excerpt — and refuses to run without evidence.
Concrete past behaviour, real spend, and specific workarounds are treated as strong evidence. Compliments, hypotheticals and "I would definitely use that" are flagged — kept for context, never used to build a pitch.
Empty positioning components stay visibly empty. No filler, no invented claims.
They pay two contractors to reconcile invoices.
"We have two contractors in Manila doing nothing but matching carrier invoices to POs."
They say they'd buy something like this.
"Honestly that sounds like it'd be super useful."
Hypothetical enthusiasm with no past behaviour behind it.
Your evidence base is organised so gaps are obvious at a glance.
Competitive alternatives
What customers would do if you didn't exist.
Differentiated capabilities
What you have that alternatives don't.
Differentiated value
The value those capabilities create for customers.
Best-fit customers
Who cares a lot about that value.
Market category
The context that makes your value obvious.
From early users
"Half of what was in our deck had no quote behind it. That was uncomfortable and useful."
"The low-signal flag alone changed how I run calls."
"First pitch I've written that I could defend line by line."
3 extractions and 1 pitch on the free plan. No credit card.
Start free