They pay two contractors to reconcile invoices.
“We have two contractors in Manila doing nothing but matching carrier invoices to POs.”
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Free positioning audit · no account
You don't have a distribution problem.
Your message is built on guesses, not on what customers actually say. Vocara fixes the message, then writes the pitch.
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No account, no card.
Most tools tell you to look more like other startups. Vocara shows you what makes you different, from your own words, then from what your customers actually say.
Dunford Framework + The Mom Test
Your positioning shouldn't come from your head.
Most founders describe their product the way they wish it landed, then wonder why prospects say "cool" and go quiet. Vocara builds your positioning from what your customers actually say, every claim tied to a real quote.
A doc lets you write what you believe. Vocara only lets you write what your customers actually said.
Cold start
No customer conversations yet?
You can still sharpen your discovery. Tell us what you're building and who it's for, and we'll generate unbiased questions you can ask in your first five customer interviews.
Generate discovery questionsThe problem
Most positioning is a founder's memory of a call
01
You remember the compliments
The enthusiastic parts of a call stick. The hedging, the "we'd probably still use spreadsheets" — those quietly disappear.
02
Politeness reads as demand
"That sounds useful" is not evidence. Without separating stated interest from actual past behaviour, you build on noise.
03
The pitch drifts from the truth
Each retelling adds a claim nobody said. Six weeks later your deck describes a customer who doesn't exist.
Method
How it works
01
Bring the raw material
Paste or upload call notes, sales emails, Slack DMs, forum threads, reviews or survey answers.
02
Get claims with receipts
Each claim is filed under one positioning component and carries the verbatim line it came from. Anything we can't quote is dropped.
03
Pitch from evidence only
Describe who you're about to talk to and get a pitch where every point cites a real excerpt — and refuses to run without evidence.
Signal
High signal and low signal, told apart
Concrete past behaviour, real spend, and specific workarounds are treated as strong evidence. Compliments, hypotheticals and "I would definitely use that" are flagged — kept for context, never used to build a pitch.
Empty positioning components stay visibly empty. No filler, no invented claims.
Low signal
They say they'd buy something like this.
"Honestly that sounds like it'd be super useful."
Hypothetical enthusiasm with no past behaviour behind it.
The ledger
Five components, one page
Your evidence base is organised so gaps are obvious at a glance.
01
Competitive alternatives
What customers would do if you didn't exist.
02
Differentiated capabilities
What you have that alternatives don't.
03
Differentiated value
The value those capabilities create for customers.
04
Best-fit customers
Who cares a lot about that value.
05
Market category
The context that makes your value obvious.
From early users
"Half of what was in our deck had no quote behind it. That was uncomfortable and useful."
"The low-signal flag alone changed how I run calls."
"First pitch I've written that I could defend line by line."
Find out what your calls actually prove
3 extractions and 1 pitch on the free plan. No credit card.
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